The Secret Garden: O.TAJE brand presents the first drop of the SS’24 season
“Where you tend a rose, my lad, a thistle cannot grow”.
Frances Burnett, “The Secret Garden”
Spring is traditionally a time of change and renewal. For O.TAJE, it’s another step towards getting closer to every client. In preparation for the new season, the brand has redefined its messages and values, but most importantly, has discovered a deep connection with its audience. We are bound by common values and a vision of beauty. Bound by love for ourselves and the world. This gave O.TAJE a new lease on life, and this spring, the brand promises many updates, even more meaning in every collection, and more surprises for customers. This page starts today with the first drop of SS’24 The Secret Garden.
The Secret Garden is a metaphorical story of the brand inspired by the fresh breath of spring, the anticipation of gentle warm days, the scent of the first flowers, and the feeling of renewal. O.TAJE’s first spring drop is about tenderness, tactility, and self-care, about the values that unite the brand and every O.TAJE client.
“Your inner garden is your dreams, your ideas, and thoughts that then transform into goals and actions. Everyone has their own, but at its core lies the desire for love and goodness. Like the threads that make up every O.TAJE garment, we are all bound together by the desire for our garden — and the whole world around us — to flourish and be a place of peace and harmony,” commented brand founders Anastasiia Oksak and Yana Stetsenko.
Following the theme of the drop, the brand focused on loose silhouettes and delicate pastel shades. Ideal for the transitional season, knitwear finds its embodiment in new forms: from A-line mini dresses to minimalist tops with and without sleeves, polo shirts, loose vests for layered looks, new cardigan designs, and the brand’s bestseller, TILDA cardigan, in a snowy white shade.
A special knitwear story from O.TAJE this season — experiments with weaving. In response to customers’ desires for change and renewal, O.TAJE has offered new unconventional shapes and complemented the minimalist base with accent pieces. The drop includes a lactic jumper with an open back and a lace-up detail, as well as dresses adorned with delicate ties that accentuate the collarbones.
To express the springtime lightness and sense of weightlessness, the brand continued to work with textiles. The Secret Garden features flowing pantsuits, midi skirts, and shirts that together create a relaxed, comfortable, yet sophisticated set.
The mood of the drop and the brand’s messages are perfectly reflected in its colors: serene pastels of pistachio, blue, and white. And for fans of the classic color palette, O.TAJE has replicated the same models in black.
The first SS’24 drop from O.TAJE is available on the website otaje.com starting from March 7th.
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