Warm novelties and festive outfits from O.TAJE in publications of Ukrainian publications
At the beginning of December, the O.TAJE team presented a new pre-Christmas drop, featuring warm winter items such as sweaters, hats, scarves, and elegant festive dresses. The brand cared for those planning a cozy family dinner, creating comfortable knitted sweaters and midi skirts in interesting shades. And for those looking to impress with sophisticated attire and planning festive dances in the glow of lights, O.TAJE prepared luxurious maxi dresses.
CHRISTMAS DROP breaks the stereotype that knitwear cannot look festive and elegant. Quite the opposite, it can! Moreover, festive attire can combine comfort, warmth, and sophistication.
In December, the new arrivals from O.TAJE and the bestsellers of previous drops attracted the attention of many Ukrainian fashion media and Telegram channels about fashion.
The festive collection was also presented in the online publication Fashion Talksss, which has covered O.TAJE collections before.
The online publication THE ICON also featured the new pre-Christmas collection in its FASHION section.
“Wrap yourself in a cozy oversized sweater and hide under the Christmas tree, admiring the gifts. Or dance all night in an elegant maxi dress. No matter how you plan to spend your holidays, O.TAJE has taken care to ensure you find a perfect look from the new collection”.
ELLE
The women’s fashion, beauty, and health magazine ELLE, in early December, published an article titled “Your Special Winter Night: O.TAJE Presents the CHRISTMAS NIGHT Holiday Collection.” The editorial team highlighted the main novelties of the brand and conveyed the festive mood of the drop.
11 fancy December purchases from Ukrainian brands
Items from the new collection were included in the trendy selections of warm and festive looks from the ELLE publication. One of these articles is “11 fancy December purchases from Ukrainian brands”.
“December is the time when warm clothing becomes the main must-have even for those who are still in the stage of denying the cold season. At the same time, the list of key purchases for the month can include outfits suitable for celebrating Christmas and New Year (whether you celebrate them alone at home or in a big company).To update your wardrobe, add interesting and cozy accents to it, and adapt it to all the demands of December, all is possible with new collections from Ukrainian brands, which, despite everything, continue their work non-stop,” emphasizes the editorial team.
An elegant black dress with bare shoulders was included in the publication’s selection.
10 Dresses for New Year’s Eve from Ukrainian Brands
In the article “10 Dresses for New Year’s Eve from Ukrainian Brands,” the ELLE editorial team highlights the CHARM knit dress in a new festive color and notes, that “O.Taje brand proves that knitwear can be a choice not only for everyday wear but also for special occasions.”
In the article “10 Stylish Sweaters and Cardigans,” the authors emphasize the role of sweaters and cardigans in the pre-New Year period: “The New Year’s or any other special event look is not only about spectacular dresses with sequins, bright shoes, and sophisticated accessories. Winter holidays are also about warm sweaters and cardigans that will keep you warm in the coldest weather.” In this selection, the ELLE editorial team recommends the NORA sweater with braided patterns to its readers.
Items from previous collections, which have already become bestsellers of the brand, were also included in thematic selections of the media.
The magazine “Nash Kyiv” in its article “These Are 5 Trendy Sweaters for This Winter” highlights the most fashionable styles of the Fall-Winter 2023/24 season. The selection includes sweaters in the naive style, quiet luxury, and colorblock, as well as models with a high neck with a zipper. The KRISTEN sweater with a high collar was specifically mentioned in the article, emphasizing that the “model is convenient to use in layered outfits, mixing with dresses, turtlenecks, or matching T-shirts.”
The media Wonderzine dedicated its December article to winter trends, featuring the best-selling O.TAJE dress with striking slits. The publication emphasizes that the relevance of black dresses is preserved this season, stating, “Black clothing always attracts attention on the eve of the cold season, so designers always integrate it into collections… The trend also echoes the aesthetic of femme fatale, which remains relevant.”
Another black dress, made of semi-transparent knitwear, was included in the New Year’s wishlist of the ELLE.UA editorial team.
“A semi-sheer knit dress from O.Taje (my favorite knitwear brand) and suede boots from Kachorovska, a perfect pair for any season, probably don’t need much to say – it’s a case of looking at things and thinking: ” I want!” Or you don’t think at all, you just buy,” says Yuliya Nikolaychuk, lifestyle editor of the ELLE UA website.
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