Warm novelties and festive outfits from O.TAJE in publications of Ukrainian publications
At the beginning of December, the O.TAJE team presented a new pre-Christmas drop, featuring warm winter items such as sweaters, hats, scarves, and elegant festive dresses. The brand cared for those planning a cozy family dinner, creating comfortable knitted sweaters and midi skirts in interesting shades. And for those looking to impress with sophisticated attire and planning festive dances in the glow of lights, O.TAJE prepared luxurious maxi dresses.
CHRISTMAS DROP breaks the stereotype that knitwear cannot look festive and elegant. Quite the opposite, it can! Moreover, festive attire can combine comfort, warmth, and sophistication.
In December, the new arrivals from O.TAJE and the bestsellers of previous drops attracted the attention of many Ukrainian fashion media and Telegram channels about fashion.
The festive collection was also presented in the online publication Fashion Talksss, which has covered O.TAJE collections before.
The online publication THE ICON also featured the new pre-Christmas collection in its FASHION section.
“Wrap yourself in a cozy oversized sweater and hide under the Christmas tree, admiring the gifts. Or dance all night in an elegant maxi dress. No matter how you plan to spend your holidays, O.TAJE has taken care to ensure you find a perfect look from the new collection”.
The women’s fashion, beauty, and health magazine ELLE, in early December, published an article titled “Your Special Winter Night: O.TAJE Presents the CHRISTMAS NIGHT Holiday Collection.” The editorial team highlighted the main novelties of the brand and conveyed the festive mood of the drop.
In the article “10 Stylish Sweaters and Cardigans,” the authors emphasize the role of sweaters and cardigans in the pre-New Year period: “The New Year’s or any other special event look is not only about spectacular dresses with sequins, bright shoes, and sophisticated accessories. Winter holidays are also about warm sweaters and cardigans that will keep you warm in the coldest weather.” In this selection, the ELLE editorial team recommends the NORA sweater with braided patterns to its readers.
Items from previous collections, which have already become bestsellers of the brand, were also included in thematic selections of the media.
The magazine “Nash Kyiv” in its article “These Are 5 Trendy Sweaters for This Winter” highlights the most fashionable styles of the Fall-Winter 2023/24 season. The selection includes sweaters in the naive style, quiet luxury, and colorblock, as well as models with a high neck with a zipper. The KRISTEN sweater with a high collar was specifically mentioned in the article, emphasizing that the “model is convenient to use in layered outfits, mixing with dresses, turtlenecks, or matching T-shirts.”