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O.TAJE in Ukrainian fashion magazines’ autumn selections


The latest drops of the O.TAJE brand for the Fall-Winter season have garnered attention in Ukrainian fashion periodicals. New O.TAJE clothing models have been featured in various articles, from selections of warm novelties from Ukrainian brands and current TikTok trends to individual pieces dedicated to the new collection.

The FW’23/24 collection has become notable in Ukrainian clothing brands area as individual items and in entire drops, with their unique concepts and messages.

Space Mag magazine noticed gray sweaters from PRE-FALL’23 drop that became a comfortable and stylish base for our customers during the off-season. The stylish AVERY sweater with a stand-up collar has already become a favorite among our customers. “Gray is one of the most current colors this season. Monochrome gray looks stylish, modern, and organized. So why not add a cashmere or wool sweater to your wardrobe? Style it with gray trousers for a sophisticated look or pair it with wide blue or gray jeans or black leather pants for a more relaxed outfit, adding a voluminous large bag in an achromatic color. Such a cool combination also works well with a gray coat, and, for example, white shoes or a bag,” comments the editorial team of the magazine.

The non-trivial TILDA cardigan immediately caught the attention not only of our customers but also of fashion magazines. The model was included in the selection “Made in Ukraine: The most fashionable knitted cardigans” by VOGUE UA. “O.TAJE reinterprets their classic cut, presenting a model reminiscent of a feminine double-breasted jacket with wide sleeves,” the author notes in the article. TILDA cardigan reappeared in the second drop of the autumn-winter collection in a new spectacular chocolate color.

The AURORA sweater from the brand’s second drop made it into another VOGUE UA selection, “Made in Ukraine: 7 Fashionable Sweaters for Every Day.” The publication accurately captured the essence and atmosphere of the ALL ABOUT YOU drop: “In autumn, we crave soft and warm shades to blend in with the surrounding nature. In the new knitwear collection from the O.Taje brand, they presented a sweater in a muted yellow shade ready to become the main companion for the entire cold season”.

Fashion Talksss online publication dedicated a separate article to the second drop of the FW’23/24 collection. The full version of the piece can be viewed at the following link.

With basic sets, sweaters, and dresses in passionate red color, items from the collection made it into the ELLE selection “10 items in the trendiest color of autumn — red” which highlights the novelties of Ukrainian brands in the current shade. “Many Ukrainian brands have built their collections around red. In the assortment of the Ukrainian brand O.TAJE, you can find dresses, sweaters, knitted sets with pants and skirts, and more in the main color of autumn,” notes the magazine’s editorial.

The ELLE magazine selection “The most fashionable knitwear for a cozy November” includes basic items from the first drop: the semi-transparent knit golf ERIN and the laconic midi dress ESSENCE.

Stylized ELLE selections also did not overlook the novelties of the collection. Thus, the maxi dress HONORA is featured in the article “How to create a look in the style of Carolyn Bessette-Kennedy with Ukrainian brands“.

Another publication of the ELLE edition, dedicated to the style of the 60s and 70s, “How to make a look in the style of Jane Birkin with Ukrainian brands” included the JENNA pleated skirt with a decorative belt fastener.

In the selection dedicated to the new Tik-Tok trend Cozy Girl, the ELLE editors added a MILA jumper with the brand logo, which can be easily integrated into cozy autumn outfits as a comfortable base.


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