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New Arrivals by O.TAJE in Ukrainian Media Selections


Since the beginning of 2024, items from O.TAJE brand have appeared in various fashion publications. New items and bestsellers from previous collections are featured in articles as basic items and accent elements of the wardrobe. Classic sweaters and jumpers in popular shades of red have become particularly noticeable.

A basic high-neck sweater FREYA in a trendy red color was included in the selection from Harper’s Bazaar along with warm new arrivals from GUCCI, Katimo, LOEWE, and other famous brands.

“Of course, the selection of stylish sweaters for January 2024 could not be complete without at least one item in the season’s main color — red, so we are showcasing it from Ukrainian brand O.Taje. The company also offers to complement this model with a metal pendant on a long chain — a trendy accessory”.

Minimalist LOVELY set with shorts became the basis of a layered look in an exclusive fashion shoot for

Comfortable maxi dress CHARM was included in the ELLE article “11 Comfortable Dresses for Everyday Wear from Ukrainian Brands”.

“A dress is a versatile piece that doesn’t have to be reserved only for special occasions and is suitable for any everyday look. To ensure comfort and coziness throughout the day, it’s necessary to pay attention to practical models, many of which can be found among the assortment of Ukrainian brands”.

ELLE Valentine’s Day selection highlights MELISSA dress in a bright red color. The textured garment with a low collar not only accentuates the contours of the figure but will also become a truly comfortable and functional wardrobe item.

The bestselling sweater AGNES made it into the winter-spring shopping wishlist by Harper’s Bazaar.

“The red sweater by O.TAJE – brand reimagines the modern basics, presenting minimalist pieces that easily become the foundation of your layered look”.

Marie Claire magazine has created a vibrant collection dedicated to a new fashion detail associated with Valentine’s Day – the bow. In the article, the authors show different variations of this accent element, and using the example of the GALE scarf, demonstrate how you can add an interesting detail to your look by hand. “If there are no bows in your wardrobe… Make them yourself, as, for example, the stylists of O.TAJE did in their new campaign”.

Online fashion resource Space Mag in the article “Self love: gifts to yourself for perfect mornings and evenings”,  draws attention to the new holiday drop by O.TAJE —  Loving you, loving me. The main idea of the drop resonates with the essence of the collection: love for someone else always begins with self-love, and self-love begins with the ability to understand and accept oneself.


The lightweight silky pants LORA complemented the selection of stylish and comfortable clothing featured by Harper’s Bazaar.

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