SEASON ESSENTIALS: NEW FW’23/24 COLLECTION BY O.TAJE

The new season is a new story for everyone. No matter what it may be, the Ukrainian brand O.TAJE has ensured that you experience it comfortably and stylishly. O.TAJE presents the FW’23/24 collection, filled with season essentials – simple yet intriguing everyday basics that mix seamlessly to create complete and cohesive looks.

The concept of the first drop of the autumn collection is in line with the brand’s mission: to create clothes that are both stylish and practical, that will empower you, and will be the best uniform for everyday and special occasions. FW’23/24 by O.TAJE is a confident knitted base, without which it is difficult to imagine a complete wardrobe for the cool season.

The brand has recreated iconic popular models in new shades and introduced new items that are expected to become essential in the autumn wardrobe. The main part of the first drop includes variations of zip-up sweaters, as well as minimalist long sleeves in a pastel color palette adorned with the brand’s logo. Traditionally, there are also sets with skirts and trousers for comfortable and cozy autumn looks.

The highlight of the drop is a separate line of sportswear. The brand decorated the cropped sweatshirts with the brand’s symbol – pearls in the shape of the letter “o”. O.TAJE used it for the first time for the first sports line, which is symbolic. If you look closely at the pearls, you can see that each of them has a different shape and is unique, just like the garments we create. Like every O.TAJE customer. Accent details in the form of pockets and drapery set this line apart from others. They make costumes very basic but interesting at the same time. The brand has also expanded the textile line, adding basic t-shirts and long sleeves with accent knots in the front and embellished logos to the drop.

“Moving forward is the unofficial slogan of our team. Inventing new things, and reimagining traditional models is what makes our eyes light up. This season, for the first time, we have added a textile sports line alongside our knitwear in the autumn collection. When creating each one, we first of all think about the customer: what else do they need for a complete wardrobe? And we immediately find a solution to fulfill that need. Customers are our main source of inspiration,” commented brand founders Anastasia Oksak and Yana Stetsenko.

The first drop of FW’23/24 is designed to give a confident base. The brand chose a restrained color palette: milk, black, gray, and beige with hints of delicate pastel shades.

All items from the new drop are stylishly combined with the previous PF’23 collection. This is one of the highlights of O.TAJE, which remains unchanged: all the brand’s items successfully mix with each other for your complete wardrobe.

The FW’23/24 collection is available on otaje.com from September 5.