In the brand’s view, the capsule About you is built on three main, components of women’s clothing: comfort, style and a sense of identity. So the main mindset of this launch was to allow yourself to feel special, even if you are alone at home. However, these models will surprise you with their versatility.
This year is the year of transformation and awareness. But we have already done the most important thing – we have learned to appreciate life and every moment. Since the vocation of the O.TAJE team is clothing, we would like to use it to reveal to our clients a sense of freedom: the liberty to choose yourself and the best for yourself, to allow yourself the freedom of thought and action. We hope you allow yourself to feel special and celebrate life, no matter the circumstances, and the items in the new capsule will help you do just that.
An outfit is always about our mood and how we feel, says the brand. After all, the outer is a reflection of the inner. The new drop of knitwear from O.TAJE is about the ability to prioritize yourself and feel free. It is designed to reveal the personality characteristics, emphasize the individuality of the one who wears these models.
It is important to remember that you fill the space around you with your inner feeling, illuminate it when you feel full. And you are filled with such trifles as your favorite song on the radio, a delicious breakfast, or cozy things that you put on when you return home.
As for comfort, warmth is what we always want to feel. Especially at home, and certainly in winter. That’s why the About you capsule, traditionally crafted from soft knitwear, comes in soothing, cozy colors and has a basic cut. Style is guaranteed by simple shapes sewn into the DNA of the brand, decorated with unique, inimitable details, such as cutouts, collars, pockets and accessories.
The drop included two knitted sets with a top and shorts in basic natural colors, a warm comfortable poncho, a bodysuit on a zipper with a down collar and a decoration for a home look: an elongated voluminous jumper with knitted braids.