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Spring novelties from O.TAJE in selections and thematic articles of Ukrainian media


This spring, O.TAJE brand presented interesting novelties, expanded its textiles line, and color palette, and added unconventional knitwear items. The first drops of the SS’24 collection inspire new combinations and stylizations, as well as bold accents in outfits. Alongside fundamentally new models with decorative ribbons and perforated patterns, O.TAJE introduced bestseller items in new colors. Seasonal novelties and items that have stood the test of time have been featured in various selections and thematic articles by Ukrainian fashion publications.

Cosmopolitan magazine in the selection 9 must-haves of the transitional season: sweatshirts, cardigans, and jackets for spring 2024pays attention to the best-selling cardigan, which has been extremely popular among customers for the second season in a row. In the spring season, the brand presented this item in a new delicate milky shade.

You probably have more than one basic cardigan in your collection. That’s why this spring, we suggest going further and choosing more interesting options… O.TAJE’s bestseller is an elegantly fitted cardigan with a V-neckline and waist accent.

This spring, we expanded the color palette by adding delicate shades of green and blue, which best reflect renewal and awakening in the post-winter season.

Incredible pistachio color and relaxed silhouette, his set will be a decoration of your wardrobe. We love the delicate sheen of the fabric, as well as the functionality of the suit: the pieces look great both together and separately. There’s wide space for styling and experimentation,aptly notes the author of the selection from Cosmopolitan magazine.

The blue items were also noticed, especially the lightweight, silky HEIDI sets with skirts. This particular set was highlighted in the fashion selection by ELLE magazine titled Items in the Trendy Sky-Blue Shade from Ukrainian Brands.

The textured mini dress with an expanded bottom cut has been included in the selection Key Pieces for Spring from Ukrainian Brandsby Harper’s Bazaar. This fashion guide for spring essentials features a wide range of clothing and accessories from Ukrainian brands that are worth paying attention to. A separate section of the article is dedicated to knitwear and dresses made from this material: “Dresses made from fine knitwear will become a stylish uniform for everyday wear when real spring comes.

“Ukrainian designers have offered options for such dresses to suit every taste: for those who prefer basic styles and for those who appreciate fashion experiments with colors, prints, and textures. In particular, the brand O.Taje presented a milk-and-black maxi model with a loose fit, V-neckline, and buttons— says the introduction to the selection of stylish midi and maxi dresses by ELLE magazine. The editors highlighted the THORA dress, which became the main focus of the second drop of the spring collection.

In The Village article How to make a basic wardrobe: 26 Shirts from Ukrainian Brands and Stylist Tipsthe author, together with a stylist, explores how to create a current wardrobe that meets needs and desires. The focus of the selection is on choosing shirts, as they are a basic item from which it is easy to build an outfit by adding accent details and accessories. The author highlights two shirts from O.TAJE: the loose-fitting elongated AMALIA shirt and the classic cropped RYANN shirt.

AMALIA shirt
RYANN shirt

The Easter drop and collaboration between the brand O.TAJE and Zavertailo bakery also did not go unnoticed among Ukrainian media. The women’s magazine WoMo, in an article titled Made in Ukraine: Easter Collections from Ukrainian Brands Worth Attention” highlighted this special Easter project: In the festive sets with paska (Easter bread) and decorative napkin by O.TAJE x Zavertailo, the brands replicated the symbols and patterns traditionally applied to pysanky (Easter eggs) in ancient times. These symbols carry a special energy, representing faith and meaning both then and now.

In its selection of Easter decor, the Harper’s Bazaar publication highlights the festive collaboration: The brand O.TAJE teamed up with the network of bakeries Zavertailo to create special holiday sets. They include paska (Easter bread) and decorative napkins inspired by traditional ornaments of Ukrainian pysanky (Easter eggs). The sun symbolizes the cycle of life, the pine represents renewal and rebirth, while the cross marks the four sides of the world and is a powerful symbol of Christianity.

The set featuring paska (Easter bread) and napkins with ornaments from O.TAJE x Zavertailo also appears in the article from Marie Claire magazine.

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