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Summer 2024 Trends: Main Highlights of the Season

Summer 2024 Trends: Main Highlights of the Season

The new season usually inspires changes and experiments, as we can afford to pay attention to different fabrics, textures, and colors. With the arrival of summer, multi-layered outfits take a back seat, giving way to lightweight looks. This season, fashion shows featured silhouettes and colors that will serve as a starting point for our own stylizations. From delicate semi-transparency and lace to total looks and non-trivial cuts — these are the key trends for summer 2024. Let’s consider them in more detail.


The trend for transparent clothing elements aims to emphasize delicacy and at the same time confidence. Semi-transparent garments can create different impressions depending on how they are styled and paired. More daring stylizations of such wardrobe pieces can be seen at Givenchy, Missoni, and Dolce & Gabbana, while restrained looks with semi-transparent items were spotted in the spring-summer collections of Prada, Sacai, and Louis Vuitton. In the SS’24 collection by O.TAJE, delicate maxi dresses and perforated suits consisting of shirts and trousers were presented. The basic cut of these garments, combined with the trendy semi-transparency, allows for easily creating a spectacular look.

Total black & total white

Completely white dresses are timeless pieces that remain relevant in the summer, and this season, they are also a trending choice. This fashion trend allows for full creative expression and offers a wide range of styling possibilities, focusing primarily on color while allowing for personal preference in cut and texture. White dresses were featured in the spring-summer collections of numerous brands, from Michael Kors and Chloé to Dior and Prada. Additionally, total black looks became noticeable at fashion shows, showcased by brands like Dolce & Gabbana and Alexander McQueen. To bring the monochrome trend into everyday wardrobes, O.TAJE introduced a special Black & White drop, featuring solid-colored outfits in black and white. In addition, this drop combined several current trends at once.

Bare shoulders

The summer season provides an opportunity to highlight the natural beauty of the body with both straight and angular cuts in clothing. Off-the-shoulder tops and dresses, or those with one shoulder exposed, have maintained their popularity for the second season in a row. The SS’24 shows by brands like Mowalola, Toteme, and Tom Ford prominently featured models with bare shoulders. Particularly popular within this trend are items with halter necklines, which elegantly expose the shoulders while keeping the chest covered. This style will make you feel confident and stylish. Solid-colored halter tops can be boldly paired with skirts or pants, while choosing a dress can easily create a complete look, enhanced with statement accessories and shoes of your choice.

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